LSDM
Identity Project
Industry
Higher Education
Local
England
Duration
2 Weeks
LSDM made it a priority to increase the conversion rate of its Bachelor's and Master's degree courses, focusing on clearer communication and a more functional, user-oriented design. The project aimed to strengthen the brand's identity and message, optimise the browsing experience, and implement an intuitive form that would simplify the process of contacting and enrolling new candidates.
Color
RGB #EE7516
Color
RGB #EDEDED
Color
RGB #EE7516
To respond to this challenge, we opted for a message more tailored to the target audience, creating a clear hierarchy in the presentation of content and selecting more relevant and descriptive information, while always maintaining a focus on conversion. More dynamic colours were also used, in line with the brand identity, as well as images representative of the target audience and authentic testimonials that reinforce the institution's credibility and message.
Typography
Roboto
Hierarchy
Title 1
Title 2
Text
Testimonials
"With this master’s, I’m sure that, besides defining myself in the market, as a visual designer, web designer, I’ll be able to have a much more defined and accurate sensibility and visual culture than those so far."
Buttons
Project: London School of Design and Marketing
Role: Web Site
All rights belong to the client.
